About
The company and who leads it.
DIGITALNATIVE.PT builds and operates digital projects in commerce, publishing, science, health and human behaviour. Some projects are on the market; others are in research and development. All share the same cycle — research, build, validate, operate, learn.
The founder
José Ignacio Guinaldo Martín
Assistant Professor at the Department of Education and Psychology, University of Aveiro, and an integrated researcher at CINTESIS (GeriMHealth). Degree in Psychology from the University of Salamanca; PhD in Biomedical Sciences from ICBAS/University of Porto.
His scientific output — articles in indexed journals on dementia, informal caregivers, reminiscence and quality of life — is publicly registered on ORCID, Scopus and Ciência Vitae. IDEG is the public record of his gerontology work.
The academic path in gerontology and service evaluation is the origin of the company’s projects: the Cognitive Assessment Platform stems from cognition and assessment research; IDEG from gerontology work; Scientia Humanae and Byblos Native from editorial and scientific activity; the Human Cybersecurity line from the psychology-security intersection.
Verified professional links
University of Aveiro ↗
ORCID 0000-0002-1467-5039 ↗
Ciência Vitae ↗
CINTESIS ↗
IDEG — publications ↗
to be added — a real photograph provided by the founder (never AI-generated)
Principles
The method conditions everything else.
Problems before tools
The question defines the project; technology enters when it helps observe better, measure more rigorously or decide with more information.
Development is not validation
Developing is iterating; validating is testing against pre-defined criteria, with a real possibility of failure. An artefact goes through both phases, never at the same time.
Claims tied to evidence
No biographical or scientific claim is published without a verifiable source. States and limits are declared.
People before data
The volume of data never outweighs human judgement and value. Privacy by design, consent, minimum data.
Contact
Talk to the company.
geral@digitalnative.pt · +351 253 092 196 · Contact and collaboration